13 Apr 2018

WordPress is the most popular Content Management System (CMS) today and not without reason. It is easy to use, it has many great free features and a powerful SEO. Most digital marketing companies are, in fact, advised to opt for WordPress.

Why do digital marketing companies in Bangalore need to secure their websites?
But as with any popular software or medium, it also attracts hackers who are looking for easy ways to exploit your site to host malware or send out phishing mails. If your website ends up being hacked, the costs are not just financial, which are high by themselves. The damage to your reputation will be greater. It will also take a long time to regain the trust lost and recover from the damage such hacking might cause to your Google search rankings. Precisely why it is crucial to secure your WordPress site with some simple measures. Here are some ways to do so.

  1. Keep the passwords strong – As basic as this sounds, you will be surprised at how many websites have weak passwords. Sometimes, the simplest options are the most effective and easiest. The best practice to follow is have a password with both upper case and lower case letters, special characters and numbers. Also, it is a good idea to periodically change the password.
  2. Employ the two-factor authentication login – This is another one of those oft-repeated but not so often followed security measure. The two-factor authentication adds an extra layer of security by asking for an additional id or a mobile code. This will certainly deter a hacker if nothing else.
  3. Do back-ups regularly – Whatever measures you follow, it is important to keep in mind that hacking is still a possibility. And if your website is indeed hacked, you do not want to find yourself with absolutely no data. The best way to ensure that you don’t start from scratch is to regularly back up all the important files on your website. WordPress has many plug-ins that allow you to conduct back-ups. They are not cheap but the price is worth it if you think of the alternative.
  4. Update everything – One of the most common security problems WordPress websites face is an out-of-date version or an out-of-date plugin. It is also one of the common routes by which hackers enter websites. Many plugins have automatic update options and you should make use of them. WordPress itself also has an automatic update feature.
  5. Be careful with file sharing – Websites that enable sharing of files must be especially careful of viruses and hackers. Files that contain viruses can either be uploaded or downloaded from your website and these can be transmuted to other documents during routine E-commerce transfers, thus not only damaging your website but also your repute. File sharing can be safeguarded by adding a secure client area with the help of a plugin.​
  6. Keep a lookout for harmful users – Email and domain blacklisting is a good way to prevent suspicious users and spammers from accessing your website. Today, there are many plugins available that allow you to filter unwanted users. ​
  7. Always enable an SSL connection – An SSL connection ensures all data sent and received from your store is protected. This is an important security measure because it prevents your customers’ data from being stolen. To build the trust of your customer, it is vital that they see the green padlock symbol in their browser. An SSL connection can be ensured with the WordPress HTTPS SSL Plugin.​

Thus by following a few simple security measures, you can keep your WordPress website safe from malicious viruses and hackers.